GIORGIO ARMANI MEN’S ADVERTISING CAMPAIGN AUTUMN/WINTER 2022-23 FEATURES ACTOR SCOTT EASTWOOD

GA ADV CAMPAIGN AUTUMN WINTER 2022 23_Mert Alas and Marcus Piggott_2
The new Giorgio Armani men’s advertising campaign, starring Scott Eastwood, was shot by Mert and Marcus (photographer duo Mert Alas and Marcus Piggott) and styled by Anna Dello Russo. The campaign features the actor Eastwood in a minimal film that alternates between colour and black-
and-white. A man, whose strong personality emerges, is portrayed in an environment reduced to a pure geometric backdrop in which the sole scenic element is an armchair with a square structure. His direct gaze to the camera and the poses he adopts reinforce his sensual and mindful physicality. Clothes, accessories and glasses smoothly accompany body and gestures to express an elegant sobriety.
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