We Interviewed Simone during the last edition of Who Is On Next at Cinecitta´Studios in Rome
Simon Cracker is a genderless brand that stems from the inspiration and personal experience of its founder, Simone Botte, who designs its collections. Books, paintings, music, films: everything that is part of the designer’s education is transformed into ideas, styles and shapes for his own creations. The latter are free of all constraints and definitions, immune to discrimination, and they provide a new perspective on contemporary prêt-à-porter. “Crack is the fundamental concept of my brand – explains the designer – It means destruction. Every time I show a new concept, I am doing something very therapeutic. It makes me feel liberated.
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