Phygital Sustainability Expo is a trademark and idea brought to life from Mrs. Valeria Mangani President of the Sustainable Fashion Innovation Society.
Sustainability, Innovation Society, three words that immediately project us into an idea of progress.
An idea of progress that focuses on the world of fashion, which is currently the second-largest responsible for global pollution and water waste. Today, sustainable innovation is the basis of the fashion system and the Sustainable Fashion Innovation Society is, thanks to its absolutely innovative hub, in a key position in this process of green disruption.
Thanks to the various partnerships undertaken (including Ferrovie dello Stato, Enel X, the Luiss University and CNA Federmoda and the patronage of the Ministry of Ecological Transition and the Ministry of Culture), from an idea of Ms. Valeria Mangani, former Vice President of ALTAROMA and IAW Delegate to UN institutions (FAO, IFAD, WFP) and President of Sustainable Fashion Innovation Society ( SFIS ) does not only deal with clothing brands but it creates a real society aimed at the sustainable progress of an entire country. In today’s consumerist and frenetic society, the culture of fast fashion has spread, making production not only unsustainable on an ecological level but also on an economic one, causing the almost disappearance of small and medium-sized Made in Italy companies.
SFIS wants to include in its network these small and medium artisan realities outside the world of Milan Camera Moda and the international context, forming them in the perspective of a 100% green future, guaranteeing them the possibility of innovating and knowing how to access sustainable raw materials such as nettle’s fiber and vegan skins.
This revolutionary hub takes shape once a year with the Phygital Sustainability Expo, the first event in the world dedicated to the ecological transition of the fashion system. In line with the policy of enhancing the territory, the Phygital Sustainability expo is inherent and every year it will be hosted in a different symbolic place of the Italian heritage, (on 5 July 2021 it will be in Rome while they are expected in the Royal Palace of Caserta in 2022)
Through the Phigital Sustainability Expo, SFIS wants to create an important platform in which stakeholders, SMEs, consumers, media, can come into contact, thus creating that digital hub that is instead active virtually all year round. The goal of the Sustainable fashion Innovation Society is not only to make the consumer aware of a sustainable purchase but to act as an educational model for the new generations.
The Phygital Sustainable Expo is a platform strongly linked to the artisan territory, the identity of the Italian system, our flagship and cultural as well as economic fabric, set up to support it in the transformation towards their sustainability, made necessary today, to be competitive with global challenges.
The Phygital Sustainable Expo will be a digital hub for the whole year, but on 5 July 2021, it will materialize for the second time in Rome, in a strongly identifying place, to bring together the creatives of fashion & design in a virtuous network for the Italian system, exclusively sustainable.
The FORMAT:
The next edition of the Phygital Sustainability Expo will be held on Monday 5 July 2021.
The Phygital Sustainability Expo is the first event in Italy entirely dedicated to the ecological transition of the fashion and design system through technological innovation. It is a traveling sustainability Expo for fashion and design; which will annually reside in a different museum location, a beacon of Italic culture, iconic beauty, and high craftsmanship; the mirror of that territory and region in which the museum will reside.
ECOLOGICAL TRANSITION:
The mission of the Sustainable Fashion Innovation Society is to help fashion companies in the transformation of their supply chain to Green (SDG 12 and 13), introducing one or more elements for the sustainable innovation of this segment.
CONSUMER AWARENESS:
Since all revolutions start from the bottom, the purpose of the platform is to raise awareness of the consumer, providing him with information and training tools about why between a simple T-shirt and a sustainable T-shirt, he should choose the latter. Admission to the event is free.
MUSEUM ROUTE:
The public will be accompanied on an immersive digital museum tour of the life cycle of a garment. Making the public aware of the importance of the circular economy, explaining the different processes that products undergo, sometimes harmful to the planet, is the mission of the Phygital Sustainability Expo, in line with the SDGs of the UN 2030 Agenda.
As reported by the World Economic Forum, the fashion industry is the most polluting sector in the world, after petrochemicals. The fashion industry is responsible for 10 percent of global gas (CO2) emissions each year and contributes even more to the waste of water resources reaching 20 percent of the total.
In this regard, the Sustainable Fashion Innovation Society already sits on the United Nations Fashion Industry Charter for Climate Change-UNFCCC Committee.
The Phigital Sustainability Expo is therefore the SFIS event, aimed precisely at creating an important platform in which stakeholders, SMEs, consumers, media, can make their connection, which on the one hand will promote the sustainability of SMEs addressed in this transformation. , on the other hand, greater consumer awareness.
In addition, the Expo will be itinerant and each year hosted in a different museum location, a beacon of Italic culture and high craftsmanship, a mirror of that territory and region where the museum resides. By 2022 we are expected at the Royal Palace of Caserta to relaunch the spectacular and centuries-old Bourbon manufacture of San Leucio, a UNESCO World Heritage Site.
