The iconic homegrown female athleisure brand, L’Couture, is releasing yet another stunning collection, labeled Elevate. Alongside the drop, the brand initiates the long-awaited LC Elevate – an ambassador program that aims to shed light on the women that help uplift the female community. The Elevate collection offers simplicity whilst accentuating elegance, featuring tones of moss, rose and classic black, paired effortlessly with pure white to create tasteful, neutral sets. The concept was born from the need to provide a staple range that upgrades the daily basics. Made with the wearer’s confidence in mind, each piece is crafted to sculpt the body, compliment the figure, and offer support where needed, catering to women of all shapes and sizes. Elevate offers sweat wicking and quick dry properties, that can withstand any weather, workout, or daily schedule. The attractive colour range offers bras in four shades of rose, khaki, black and white. Leggings are available in three styles: signature scrunch bum, full length, and 7/8 length and three colors; black, rose and khaki.
In line with the brand’s DNA LC Elevate ambassadorship will create a network of strong, passionate, and inspiring women that support each other. It will become a new platform for women with real influencer to empower others and share knowledge in various areas of their expertise. Set to uplift the female community, the program is open to all women that have a story, experience, know-how and wisdom to share. Members will be chosen based on their profile, following a selection process by the LC team. To become part of the ambassador crew, women will need to sign-up through the registration page on www.lcouture.com. LC Elevate ambassadors will enjoy an array of benefits including a 25 percent discount, access to exclusive LC events, and gifted athleisure sets.